![]() So for example, Gru wasn't just a narcissistic supervillain who randomly fell in love with 3 orphans. But I thought this added some depth / believability to the first Despicable Me for example (which me and my daughter watched last weekend), and some of the choices Gru makes there. On a related note, Stranger Things season four is going to be the first Netflix show to notch over one billion hours in the first 28 days.I do prefer the family cuteness of Gru and his kids in the Despicable Me series. We saw videos online of young men showing up to Minions: The Rise of Gru in business suits, and while I don’t think Tik-Tok games made the difference between an $88 million debut and a $128 million debut, the good-natured foolishness is a prime example of what happens when studios give kids their own pop culture icons rather than regurgitating blockbusters and IP of generations past. With $202 million worldwide, it’s clear that the Minions franchise is A) as popular as ever and B) a rare example of a spin-off that surpasses the original. ![]() ![]() Minions 2 only cost $80 million, so even Sing 2 ($407 million) grosses would have been quite profitable. While Minions was slightly frontloaded for an Illumination flick ($336 million from a $115 million debut), I’m sure Universal won’t mourn if both Jurassic World Dominion and Minions: The Rise of Gru only end up just over $350 million domestic and $900 million-to-$1 billion worldwide. The 1970's-set ode to Blaxploitation and Asian-centric martial arts actioners earned decent reviews, with even most pans assuring audiences that, yes, it’s a Minions movie, and an A from Cinemascore. This is a huge win for Universal, their prized Illumination brand and that brand’s prized franchise.
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